Indeed vs SimplyHired: A comparison of traffic volume

Earlier this year ApplicantStack partnered with Indeed and SimplyHired, the two most popular free job search engines on the web, to allow ApplicantStack customers to automatically feed their posted jobs to Indeed and SimplyHired. Since ApplicantStack automatically tracks of the source of candidates for ROI and Source reporting, we can look at the analytics of Indeed and SimplyHired traffic across all of our customer’s posted jobs.

Disclaimer: The following data is pulled from our ApplicantStack database and represents the jobs our customer’s have posted within the last 4 months.  This analysis is not meant to imply the overall traffic or conversion rate for Indeed and SimplyHired.  Our customers come from every major industry and are primarily in the 50-500 employee range, but do not constitute a statistically significant sample of the overall traffic of Indeed or SimplyHired.

So, with the disclaimer out of the way, let’s get into the data!

This first chart below shows the total number of new applications from our applicant tracking system that originated from Indeed and SimplyHired.  This chart shows the overall traffic our customers are seeing from Indeed and SimplyHired.

 

This second chart shows the same metric, but this time EXCLUDES the applications that were flagged as Unqualified on initial examination by the recruiter or manager.  This chart shows the qualified traffic our customers are seeing from Indeed and SimplyHired.

So at least for our ApplicantStack customers, Indeed is bringing approximately 10 times the traffic as SimplyHired, both in raw (overall) applications and qualified applications.  For both sites, our customers are on average seeing a 25% rate of qualified versus overall traffic, which indicates that both sites are adding significant value to our customer’s recruiting efforts.

What do you think? Does this match with your experience with traffic from Indeed and SimplyHired?

 

Views: 488

Comment by Matt Hoffner on October 20, 2011 at 1:49pm

If you are wasting 75% of your marketing campaign dollars for clicks that never yield a qualified applicant, then how high is your eventual cost per qualified applicant? Not sure the aggregator model and the PPC model makes a lot of sense anymore.

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