"Step 1: Get out of the fetal position!"
I am asked on occasion why companies talk feverishly about innovation but hardly ever (if ever
) put solid innovation schemes into play.
is my answer. Pick whatever flavor you like:
Fear of failure
Fear of loss of standing
Fear of risk
Fear of conflict
and the list goes on...
I've seen lately is fear
of progress. Obviously progress is NOT bad, quite the contrary, although progress may impact current revenue structures and business models dramatically. But isn't that what innovation does? It disrupts
! It drives change
! This means once a company finds their "innovation sweet spot
" they need to start researching and developing another one immediately, even if (especially if
) it threatens their current business model.
Case in point: Blockbuster versus Netflix
Netflix not only blew Blockbuster's long standing and market leading movie rental business model out of the water, they continued researching technology to find exactly what would blow their DVD-by-mail model out of the water in the coming years and then ADOPTED IT
! The lesson here is not to ignore or block the inevitable innovation, rather embrace it and turn it into a winner for yourself before a competitor does.
Many companies have tried and failed throughout the years in the online recruiting industry and their efforts should be remembered and celebrated. They were strong enough to try and fail where many others are still laying in the fetal position hoping nothing changes or doing everything in their power to block or stop progress because of FEAR
Don't go through life scared, get out of the fetal position and innovate!
Suggested & related reading:
- INNOVATE or DIE!
- Knock 3 times, for INNOVATION
- Caroline’s Innovation Questions
- The Fear of Innovation
- Phil McKinney
- To increase innovation, reduce fear
- Andrew Papageorge
- Innovation and change: What are you afraid of?
- Mark Swiecichowsk