It’s all mobile: Results from the 2011 mobile recruiting survey

Mobile is omnipresent – at times it seems as though more people are on their mobile devices that actually talking to each other. Butwhat role is mobile playing in recruitment?

This was the question I set out to answer a few months back. (Thanks again to my co-sponsor on this endeavor, AllTheTopBananas!). The survey, which was targeted at HR and recruiting professionals in the U.S. and the United Kingdom, garnered a solid response of 155 completed questionnaires. Of these, 63% said they were using mobile in their recruiting efforts. 63% of the respondents were recruiters; the remainder were either some type of HR or hiring managers.

So, what did we learn?

  • Direct text messages to candidates is the most popular use of mobile (66% of respondents)
  • 40% of respondents have mobile versions of their career site
  • 89% are using mobile in combination with social media
  • Respondents are using mobile because it’s ‘always on’ (64%), immediate (58%), and provides another choice for the job seeker (57%)
  • Spending plans are split: 37% have no plans for spending on mobile – but 34% plan to increase spending on mobile.
  • The top three barriers to implementing mobile recruiting are: Lack of knowledge aboutmobile recruiting options (54%); lack of a mobile recruiting strategy (52%); and lack of knowledge about mobile recruiting technology (51%)

You can download the complete results here. (Free registration and Adobe Reader is required).

Views: 94

Comment by Jacob Rhoades on February 15, 2011 at 10:53am
Great data, thanks for sharing. We're trying to figure out if there is one cohesive strategy for mobile recruiting or if it works best on an individual recruiter level. BTW, I think the link be broken (had to take out an extra "/").
Comment by Dana Leavy on February 15, 2011 at 12:38pm
Interesting article - I'm starting to see more and more of this, and I'm still wrapping my head around it, as someone in the industry.  So goes to show how important it is to start educating job seekers on how to leverage this technology as well!  Thanks, Dana


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