I will be tuned in to see their next steps. There are few other domain extensions that have been bungled or hyped, but this is a first of its kind - essentially a backdoor monopoly.
If ICANN hadn't figured it out, Google would have figured out the scheme so as to end the SEO strategy behind all this mess... the plan was destined to fail and it was only a matter of time. Thankfully it's sooner rather than later.
What a waste of something that was potentially good idea (the existence of TLD .jobs) initially.
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