“Leading Edges in Recruitment- Brand Presence”.

Recruitment is not the same it was 5 years ago, it has evolved and has crossed all boundaries, talent can be attracted from any corner of the world. Under such circumstances companies are prone to face competition from every end for employing great candidates. It is vital for a company to understand its strengths & weakness, define its boundaries and to formulate its approach strategies to succeed in recruitment.
Every company will have a unique feature or a unique employment proposition and technology had made it difficult for companies to keep its proposition ‘unique’, other companies are capable of replicating the same within a matter of Six Months given their status in the market.
The problem here is
“What could provide a Leading Edge in recruiting for a company?”
A company can out-perform its rivals only if it can establish a difference that it can preserve. That will become the Brand of the company. Its what employees will identify the company with, Its how the company will look to the job seekers. To do that It must deliver greater value to its employees or create a employee based work environment or best, do both
The attributes that can make a company sustain in future market are,
-->Strategic Clarity (Strong well thought out strategy).
-->Business leadership (Achieve world class Competitive performance even against the best in other sectors).
-->Quality of work & services.
-->Maximizing employee satisfaction and loyalty (Focus continuously on superior employee value).
-->Innovative ‘Rule-breaking’ recruitment model.
-->Robust and Human corporate culture.
A Radical recruitment Strategy will bring spectacular short term results, giving the media a headline hero, but it can not stand for long, it will miserably fail in the eyes of its employees in not meeting expectations.
The development of robust strategies on the basis of the changing market, concentrating on employee value and better employee value will give a leading edge in recruitment for a company.

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