Millions of people have been queried, invited and even cajoled into joining the business social network LinkedIn. And more than 30 million of them have accepted. But while we knew LinkedIn members used the site for business reasons -- vs. the more purely social networks such as Facebook or MySpace -- we didn't know exactly who they were. Some are looking for jobs, others want to network and more than a few just jumped on the bandwagon.

Until now. LinkedIn's recently adopted policy of allowing market researchers to survey its members makes it easier to find out who they are and target them for both research and marketing. The first public study of users' demographics and psychographics has just been completed by research firm Anderson Analytics, along with LinkedIn and text-mining company SPSS.

What they found is that LinkedIn has moved beyond an online niche tool. Its members span a wide range of ages, industries, job titles, and education and income levels.

Find out now.
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