Mobile healthcare recruiting is a very effective way to recruit younger generation healthcare professionals. Many young people today have grown up in climates where mobile communication is ubiquitous. So it's natural for these young people to use their mobile devices to search for new jobs. Savvy healthcare recruiters can employ mobile recruiting to ensure they are reaching a wide number of young people searching for jobs in the healthcare field.



Mobile recruiting is a great way to find young healthcare professionals.

Especially urgent is the projected shortage of doctors because many baby-boomer age doctors are retiring or, sadly, dying out. Because there is an urgent demand for younger doctors, healthcare recruiters are faced with the need to recruit from a pool of young candidates. The surest way to find suitable young people to fill slots in today's healthcare industry is to go right to the source where these young people are comfortable: their mobile device.

If you can charm this group through clever mobile device recruiting strategies, you have a chance to shepherd their entry into the healthcare field. Effective mobile healthcare recruiting campaigns are a key part of realizing high levels of recruitment success among youth. Sophisticated and attractive advertising campaigns geared for today's mobile device user are readily available for a variety of jobs.

Texts

When we think of mobile devices, often the first thought that comes to mind is mobile phones. However, for many digital natives, phoning has been replaced by texting. If healthcare recruiters are able to appeal to the young members of these networks, they can increase their chances of successfully recruiting a healthcare worker from this pool of young and energetic candidates. It turns out that text advertising and other programs on today's mobile devices may be the best way to find tomorrow's healthcare employees.

Social Networks

All popular social media networks are available on mobile platforms. Facebook, Twitter, LinkedIn, and other communities also offer mobile versions of their software as well as apps for smart phones.



Develop social media platforms like Twitter to find great heathcare job candidates!

As we all know, young recruits are addicted to social media and can be easily reached via these new communities. Developing social media recruitment campaigns that lead to your website's recruiting pages is particularly effective since social media is, well, social! Cyberfriends are as good to digital natives as classmates and neighbors.

You'll need to invest some time in developing your social media persona, but come hiring time, it will prove to be well worth the effort. Don't tweet about what you had for lunch, but do interact and engage with young healthcare professionals!

Added Benefits

Of course, mobile recruiting means you have preselected into the healthcare field a person who is well versed in the use of mobile technology. Today's healthcare field requires employees adept at the use of technological devices in the workplace. If you find an interested candidate for the healthcare field through mobile healthcare recruiting, chances are very good that the candidate will be technologically competent enough to quickly and easily learn the technological components of their new job.

Sarah Boisvert is a seasoned writing professional who has written for newspapers, magazines, trade journals, and online platforms. She covers mostly business and technology including marketing, social media, recruiting, and finance as well as 3D printing and digital fabrication.

Photo #1 Credit: "Smartphone In Hand Of Businessman" by adamr via FreeDigitalPhotos.com
Photo #2 Credit: Twitter