Republished with permission from MoRecNews.com
Are you interested in reaching jobseekers online? Typically the answer to this question is – YES PLEASE
Today, in house recruiters, recruitment consultants and job boards all are working hard to attract talent from the Internet. Many have embraced social networks and successfully attract talent from Twitter and Facebook. There are hundreds of articles supporting the recruiter to make the most out of Social Recruiting and reduce their talent acquisition costs. This year there has even been a few conferences and workshops dedicated to Social Recruiting, providing wonder case studies of real work action.
If we look back 2 – 3 years the Social Recruiting journey started off with few case studies, instead a handful of visionaries lead the way with expert advice to educate the industry of the growing potential. There were no great case studies – because the topic was so young.
Mobile Recruiting today is exactly where Social Recruiting was 2-3 years ago, but there is a big difference. Mobile Internet adoption is growing rapidly, it is changing the Internet users behaviours. In 3 years time it will be almost as big as desktop Internet! The impact is larger than social, whilst also linked intrinsically with social networks who are embracing the Mobile.
Companies who wait 2-3 years to attract talent from Mobile will be far behind those that act in the next 3 to 12 months. The leaders will already be in place and the gap will be large. All talent acquisition strategies need to have Mobile Recruiting as a major topic.
This is YOUR WAKE UP CALL! The opportunity to be on board with Mobile Recruiting early on is now. The entry and running costs are low. The technical expertise is not required in house. There is no excuse to miss out! Mobile Recruiting provides powerful 1:1 marketing opportunities and will support employer branding.
As Europe’s largest Mobile Recruiting evangelist I have spoken with many different organizations around this topic over the last year. I have heard many objections to why an organization is not engaging with talent on the Mobile. Most are excuses. Many are due to a lack of knowledge to make an educated decision about how important Mobile is. The objective of MoRecNews.com is to put out as much content and share knowledge as possible to remove this obstacle to industry wide progress.
I am currently writing a Mobile Recruiting Guide – although it needs a snappier title, to further support the industry. If you have views or questions you would like including in the Guide please comment below or contact me on Twitter @Topbananas