I had an interesting call from a Recruiter today. He was complaining about the fact that no one wants to follow his Recruitment Agency on Twitter. I spent some time talking about the ways you can use Twitter in the Recruitment process. But he didn't care.
We talked about creating a social recruiting strategy to interact with the users. He didn't care.
This is not an unusual situation I find myself in. Nearly all Recruiters I talk with about using some type of social media for recruitment just want to post job adverts and wait for candidates to apply (post and pray).
Well, there is already a service you use for that. It's called a job board.
Only posting job adverts to Twitter is just not good enough. There is no conversation or engagement between you and your users.
These Twitter feeds tend to create a lot of noise and frankly, waste the users time scrolling through all the latest jobs that are not relevant to them.
It's not that people don't want to follow you. You just have nothing interesting to add to the conversation.
From my blog post here http://www.recruitmentdirectory.com.au/Blog/no-one-wants-to-follow-...