Google AdWords is the biggest pay per click advertising platform online and is used by thousands of businesses across every sector to promote products and services to millions of individuals. We have found companies wishing to recruit employees are not utilising it for this function. We can’t help but feel companies are missing an opportunity to attract candidates to their careers site.
A massive benefit of using AdWords to promote a job is the geo-targeting feature. This allows you to set your ads to only be displayed to people in specific locations. Also, bidding for industry based keywords will help you attract the best candidates.
Recruiting through social media is by no means a new trend but as its processes are evolving all the time, the effective use of social media is key. Recruiting through social media is cost effective, it creates a diverse recruitment pool and makes the recruitment process faster.
Recent research has found that up to 63% of job seekers use Social Media and 71% use Google to find a new job, so with this in mind we use platforms like Facebook, LinkedIn, Twitter & Google+ to attract new talent. The best form of advertising on Facebook is the Power Editor tool. This enables you to target your advertising using very specific demographics. As only 3-4% of people see an organic post on their newsfeed it is the most effective way of reaching your target audience on Facebook.
While these platforms are still the favourites for social job seeking, we expect to see new channels such as Instagram and Pinterest encroaching on their territory. We have a dedicated team that manage all of our social media marketing, who are skilled in creating original creative content and anticipating new social media trends.
There’s no question that mobile devices have become a staple in everyday living. Now more than ever it is vitally important that your website is optimised for mobile devices. Google now gets more search queries from people using mobile devices than it does from people browsing on PCs.
Millennials are fuelling the workforce, and 47% of them are using mobile in their job search. Mobile job searching is no longer taboo. Job seekers are devoting time on mobile to find their next job. UK jobseekers rarely return to a job on their desktop after trying to apply via mobile. Websites with mobile optimisation get an average of 6.5 visits per user, as opposed to 3.5 visits to websites which are not optimised. If you don’t optimise you will lose candidates.
Develop Talent Pools
Are you tired of encountering inadequate and irrelevant candidates? Do you feel like you are been led on a wild goose chase in your quest for the right candidate?
For any recruiter sourcing candidates can be an onerous task, even with the likes of LinkedIn, Twitter, Facebook and Google+. Ineffective talent pools can be created through connections but end up becoming inadequate and not up to the task.
The concept of the talent network or talent pool is an ever growing one. Companies are looking for ways to create a conversation with interested candidates. Doing this through a third-party channel can dilute your brand identity. You should strive to have all communications conducted through your brand. A dedicated careers website can help you attract the most relevant top candidates.
Our unique Applicant Tracking System is created to provide accurate detailed reporting on the status of candidate applications. All reporting can be tailored to suit your business needs and existing management systems.
Learn & Report
Talent Match is created to provide accurate detailed reporting on the status of candidate applications your company receives. The reporting can be tailored to suit your business needs. Our digital marketing team can analyse and report back key statistics to enhance your understanding of the recruitment process. Campaigns are regularly assessed and optimised so that our team can find the best job boards to suit your campaign.