For the past 15 years, the job board industry has been dominated by the ‘pay per posting‘ revenue model: an employer purchases a job posting (and sometimes resume access or other add ons).

Yet there’s another model that has been around a while: ‘pay per response‘. In other words, you post your job, and when job seekers apply to your job, you pay for each application.

On the surface, it seems that pay per response would be more attractive to most employers – after all, if your ad tanks, then you’re not out any expense, right? But…what if you have a strong response? You could actually end up paying more than the cost of a traditional job posting. This concern, plus the dominance of the traditional pay per posting model and technical issues, has held back adoption of a pay per response option on most boards.

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