Is job seeker registration good or bad? And if you require registration, how much is too much? And…how much value should you attach to these registered users?
Personally, I think a little friction is a good thing (as does Seth Godin, apparently). If a job seeker wants to land a job, why shouldn’t he (or she) give up something? After all, your site is delivering something of value, correct?
“But you lose job seekers every time you require registration,” I know some of you are saying. Yes. Absolutely. However, ask yourself – did you want those job seekers anyway? You want seekers who are willing to put a little skin in the game to get what they want – a job.