We all want to increase business. This means that we establish a marketing strategy to put ourselves in a position where prospects buy from us. But what makes a good quality prospect?

A prospect has a need or can be convinced of the need and can authourise payment to you.

Ric's 6 Keys to a quality prospect for your business:

1. Someone who already recognises the need
2. Have the financial budget to pay you
3. History of using or purchasing similar products/services
4. Accessible
5. Bias for YOUR product or service
6. Heard of you or know you

Get this right, and your business will grow.

And don't forget, CLIENTS are prospects!

Ric Willmot
Strategist to the Professions
www.ExecutiveWisdom.com
www.RicWillmot.com