Photo by Valentino Martinez - Ralston Purina Recruiters & Recruitment Booth - NSHMBA National Job Fair

In recruitment advertisement use what works. If the image/message represents a core value and is directly related to an employer, who has over one hundred years invested in companion animal health, food and nutrition, and is a market leader -- all the better.

However, if the message is vague or unrelated...put on your dancing shoes recruiter - because you have some sssplaining to do.