If you run a recruiting agency, then you already know how important it is to effectively reach out to potential job candidates.

Fortunately, going mobile with SMS marketing can help you do just that.

Here are a handful of ways you can use SMS to your advantage in your recruiting endeavors:

Text Job Openings

Whether candidates are in the middle of job hunting or they're looking to leave their current job for a new career path, SMS marketing is a great way to get the word out about current job offerings.

Job seekers who sign up for your recruiting agency's SMS campaign can receive the latest job openings directly on their smart phones and mobile devices.

This is especially convenient for job seekers who are constantly on the go.

By texting potential candidate’s job openings, your agency can better reach candidates in the moment, while they're in search of a new job. This is much more effective than email and print marketing, which candidates may not see until it's too late.

Send Listing Update Alerts

Keeping candidates informed about open positions is an important part of the recruitment process. However, quickly updating candidates when a listing changes or closes is of equal importance.

The article "Recruitment SMS Made Easy with FireText and Itris" describes how vital it is to keep track of job vacancies and changes.

With SMS marketing alerts, your recruitment agency can send potential candidates up to the second changes and updates on the positions they're interested in.

This not only keeps candidates informed on the latest job requirements and listing changes from employers, it also helps them avoid pursuing jobs that have already been filled.

Reach Candidates at the Best Possible Time

Timing is everything when it comes to job-hunting, which is exactly where the anytime, anywhere texting capabilities of SMS come into play.

Considering most mobile users carry their devices with them wherever they go, SMS marketing gives your agency the ability to reach candidates at the best possible time.

With that said, it's important to time the delivery of your SMS texts wisely.

Candidates are more likely to respond to your recruiting texts when job-hunting is in full swing: weekday mornings and afternoons. Sending recruitment updates and job openings late at night or on the weekends won't do recipients much good.

Send Follow up Texts

Another unique benefit of SMS marketing is it helps make following up with candidates a breeze.

When candidates show interest in a position, but don't take immediate action, your agency can send them a follow up text reminding them whether or not the position is still available or if anything changed in the listing itself.

Schedule Interviews

If your recruiting agency works directly with employers to schedule interviews, you can use SMS to handle interview scheduling as well.

Your agency can send SMS texts letting candidates know what interview times are available. In addition, you can also confirm and update interview appointments via SMS, which helps streamline the recruitment process. 

When it comes to spreading the word about job openings, let SMS help your recruitment agency reach new heights.

Photo credit: Image courtesy of stockimages at FreeDigitalPhotos.net

About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including recruiting and SMS marketing.