The current “war” in the web space is presenting new challenges to existing players like Google. Especially with sudden surge of social media, few people doubt how Google will cope-up against Facebook / Twitter. Little we understand that both these channels play with “information” and do very little to innovate with it.
QWiki has been recently released in TechCrunch. It is an excellent and smart example of information is more powerful and impactful when it adds with an “experience”. While all other leading web players are busy in focusing on sharing, QWiki ads up a spice in presenting that information. On the outset QWiki is a natural extension of Wiki (Wikipedia) family. This tool is design to present information of any topic with voice, pictures and graphics. In short – adding human touch to information.
For an example – if you search for Steve Jobs of Apple on Google, you will get Wikipedia page showing all text information of Steve. Now imagine, your search results throw you a story of Steve Jobs evolving from a student to Millionaire owner of Apple. It also adds lot of pictures, graphics and date-range of related subjects to Steve along with background voice of a sweet-voice lady describing this as an interesting story. This is exactly what “Information Experience” can bring to you.
Though this is not designed for sourcing, recruitment etc – my brain has already started to analyze from that angle. So – this is what I see as current state and future of “Information Experience”. This might be in boundary of QWiki OR outside.
QWiki – Features
This is just a start! We are living in information managed world today; everything is about information. Most of our information is plain HTML / WORD text. However, what if few kinds of information can be presented with this “experience”. You will surely get that WOW! effect. Even from recruitment sourcing point of view – this has a lot of potential.
QWiki – Things we would like to see
Possibilities are endless. QWiki has provided a much needed sparkle to force information (Search / Social Media) providers to think in different way and getting back to their basics. I am frankly sick and tired of hearing Google VS Facebook. Technologies needs to complement and shaking hands with one other. Innovating will keep them relatively secure from being absolute.
I am sure you will enjoy this information “Experience”…