Sometimes the position isn't the only thing that attracts the brightest and most talented recruits.

That's right, your business's benefits package might just be the difference between filling a job opening fast or trudging through the hiring process.

When it comes to new hires, here are just a few reasons why your business should put its employee benefits in the spotlight:

Attracting Top Talent

As a business owner, you're in competition with other businesses on an ongoing basis, especially when it comes to recruiting. Eligible candidates are just as likely to accept a position similar to your company's job offer.

However, putting your benefits package front and center could be the deal-maker in the decision making process.

As the following article shows, whether your business offers healthcare, an excellent retirement plan, or both, your benefits are a big draw for job seekers.

So, instead of just mentioning the fact your business offers a benefits package, go into detail in the job listing itself. It'll make a huge difference in attracting new recruits.

Employee Investment

Showing potential and current employees your business is invested in their wellbeing is a great way to create employee loyalty.

By promoting your business's benefits package in listings and job boards, you're showing new recruits that your business takes care of its staff.

Job seekers want to know they are choosing an employer who cares about not only their workplace performance, but their health outside of the office.

From dental insurance to paid time off to disability insurance, putting your benefits package on display will help your business attract the most eligible candidates.

Long Term Candidates

The hiring process is an expensive one for your business, which is why it's so important to hire for the long term. Job seekers who are looking for a stable, long-term career are drawn to businesses that offer benefits packages.

Advertising your benefits package alongside your available position will grab the attention of long-term job seekers. 

Whether your business has a 401(k) program or simply offers minimal health insurance coverage, these benefits matter to recruits, especially those who are in it for the long run.

Compensating for Salary Differences

Sometimes your business is unable to offer a salary that's comparable to job offerings from similar businesses.

In cases such as this, your benefits package might just be enough for talented job seekers to ignore the salary difference.

If your business can't afford to attract top recruits with an impressive salary, consider beefing up your benefits package by adding dental insurance, vision insurance, or something comparable. It could make a huge difference in the hiring process.

Putting Benefits in the Spotlight

Promoting your business's benefits package is simple as long as you follow a few guidelines.

For starters, be as specific as possible within your job listing. If you offer a healthcare plan, say what kind it is and if it includes paid time off for sick days.

Likewise, make sure your benefits package details are near the top of the job listing.

Most job seekers quickly browse the first few lines of a job posting and if your benefits are toward the bottom, the information may be overlooked. If there are too many benefits to list, include an easy to find link to your business's HR page in your job posting.

When your business is ready to track down some new talent, keep in mind the benefits tips above.

Photo credit: Image courtesy of Ambro at FreeDigitalPhotos.net

About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including business recruiting and marketing.