Educating clients about current conditions in the hiring market seems like a never-ending job for some recruiters.

But how many recruiters would that be?  And how much do these recruiters feel that they need to educate their clients?

We all know that when companies aren’t properly educated about market conditions, placements don’t happen.  That’s because those same companies lose out on talented candidates for any number of reasons.

One of the biggest reasons, though, is they’re not educated about what’s currently happening in the market.

We recently conducted a poll of the Top Echelon Network Membership, one that addressed this important issue for recruiters.  Below is the question that we posed in this latest poll:

How educated do you believe your clients are about hiring in today’s market?

The choice of answers that we provided is listed below, along with the percentage of recruiters who selected each one:

• Very educated—9.4%
• Somewhat educated—64.1%
• Not educated at all—26.6%

By far, the most popular answer was “Somewhat educated” at over 64%, while “Not educated at all” was second at nearly 27%.

Perhaps not surprisingly, only 9.4% of recruiters responded “Very educated” in describing their clients.  With less than 10% of clients on top of current market trends (at least according to this poll), a need clearly exists for recruiters to help educate their clients.

In fact, the percentage of recruiters that indicated their clients aren’t educated at all was nearly three times more than the percentage that indicated their clients are very educated about the hiring market.  That disparity is a very telling one.

What about you?  How educated are your clients?  If they aren’t educated as much as they should be, what have been the consequences?  What steps do you take to try to educate them further?

-- -- --

(Matt Deutsch, the Communications Coordinator at Top Echelon, is a regular contributor to the Top Echelon Recruiter Training Blog.)

Connect with Matt on LinkedIn.
Follow Matt on Twitter.
Join Top Echelon on Facebook.