We know Facebook is a mystery and a bit of a stretch for most of those over 45. Some interesting statistics gathered directly from Facebook include:

• More than 100 million active users
• Facebook is the 4th most-trafficked website in the world (comScore)
• Facebook is the most-trafficked social media site in the world (comScore)
• Over 55,000 regional, work-related, collegiate, and high school networks
• More than half of Facebook users are outside of college
• The fastest growing demographic is those 25 years old and older
• Maintain 85 percent market share of 4-year U.S. universities

These statistics have caused businesses to realize the undiscovered power of this targeted marketing opportunity and they are trying to figure out how to use it.

1. Join the Facebook Group Facebook for Business for a rich source of information. There are more than 25,000 members.

2. Join the Facebook group The Facebook Corporate Recruiters Network

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