When you think of heat maps, do weather forecasts come to mind? Well, they have come a long way from there! By definition, they are graphical representations of data using color-coding; their primary usage is to assist in visualizing a large volume of data points, drawing attention to the areas that matter most.
Heat maps have evolved to be high-tech, interactive and varied. They are used in staffing analytics to generate insight into hiring demand, the supply of qualified candidates, average salary, the average time-to-fill, etc.

Identify What Candidates Want

You can deploy heat mapping tools on your website and identify what job seekers are looking for. Heat mapping tools can tell you which section is most read or where the most time is spent. You can even track which sections are getting the most amount of clicks. This data is presented in a very effective visualization, where the most used parts of your web page are usually displayed in red. Refer to the image below for an example:

Recently, LinkedIn also revealed a heat map that gave employers insight into what job seekers are reading, where they are clicking and which sections are most important.

Measure Employee’s Workload

You can even create an employee heat map to measure the workload of your employees. You can plot the data on a scale of 1-10 where 1 is idle and 10 being overloaded. This way you can analyze who in your team is fully committed and who could be dissatisfied or looking elsewhere. This measure also gives an understanding of the employee’s stress level.

Accelerate Candidate Search

In TargetRecruit, our new Heat Map feature can help you perform candidate searches geographically with a visual representation of the results. You can view candidates against a job or a particular skill set on a heat map. Depending on your business requirement you can create a color-coded one as well, e.g. the most suitable candidates or fully on-boarded can be seen as green and least suitable as red. Recruiters can preview the candidate’s profile by clicking on the color-coded icon and approve, reject or save the profile for later.