By iCIMS Blogger Karen Bucks
What is Recruitment Marketing?
According to good old ERE:
Recruitment marketing used to mean writing job ads and placing them in newspapers. Today, it covers a wide range of disciplines that includes creative, copywriting, SEO, web analytics, pay per click, video, blogging, and social media marketing.
For now, let’s skip to the last part…Social Media, or in HR terms: Social Recruiting. Do you currently have a social recruiting program? If you don’t, maybe you should… In a recent CNN video, these social media sites are said to be “taking the teeth out of job search websites”. Essentially, more money is being pumped into these social media sites, while many of these job search websites are suffering losses. If this is any indication of the way the recruitment industry is going, I’d say social recruiting is here to stay (at least for the next decade).
However, the major problem with social recruiting is the comprehensive nature of these sites. Navigating through Linkedin or Facebook for recruiting purposes can quickly consume a recruiter’s time. So while this recruitment marketing piece is very desirable, it is not easily attainable (manually speaking).
So, the big question is how do you make social recruiting not only desirable but also attainable. Take a step back and ask yourself:
While automation through technology solutions is not meant to replace HR professionals it can facilitate the process and automate essential tasks that recruiters just don’t have time for. For example, there are plenty of recruitment marketing systems that would be the most targeted solution since they help automate social recruiting so people don’t have to spend hours navigating their Linkedin accounts. Now, social recruiting is much more attainable.
P.S. Did you know that Linkedin recently announced their 100 million member mark? Crazy right? And that’s only one piece of social recruiting and recruitment marketing…
What about you? Do you have any other tips to share on improving a social recruiting program?