This was originally posted on the SmashFly Recruitment Marketing Blog.

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing. This week’s topics include what you need to think about when deciding on recruitment metrics, hiring the unemployed, targeted recruitment messaging, one great recruiting analogy, building contact communities and free Twitter tools for recruiters.

Here are the articles that interested us this week (in no particular order), enjoy!:

3 Questions to Answer when Creating Metrics by Jason Lauritsen (@JasonLauritsen)

Quick piece on what you need to think about when determining and implementing the right metrics for your recruiting process.

Unemployed will not be considered: Right or Wrong? by Brenda Le (@Le_Brenda)

This has been a hot topic in the Twittersphere this week and I think this article hits the nail on the head. Definitely also take the time to read the comments and weigh in as well.

Targeted Recruiting Tactics by Trish McFarlane (@TrishMcFarlane)

Nice Reminder that having targeted talking points on strengths are probably better than just throwing spaghetti against the wall in your recruiting messaging.

It's a Garden not a Grocery Store by Mark Sullivan (@sullivanmarkd)

Great analogy on how the recruiting landscape and mindset is changing with the entry of social media tools.

Five Free Tools for Recruiters Using Twitter by Ali Webster (@_AWeb)

Straightforward piece on tools that can help you use Twitter more effectively as a recruiter. Also check out her Top Three Concerns about Twitter post!

Beyond Talent Pools: Building Dynamic Communities by Kevin Wheeler (@kwheeler)

Great piece on why companies & recruiters need to make their contacts into communities they interact with rather than static talent pools.

Hope you enjoy the list. If you have any articles I should add to the list feel free to add them to the comments or send me an email at chris@smashfly.com.

About the Author: Chris is the Marketing Analyst for SmashFly Technologies. SmashFly is the provider of the first recruitment marketing platform called WildFire that enables companies and staffing firms to easily distribute and more importantly measure the performance of their recruiting efforts online.

The WildFire recruitment marketing platform offers every tool you need for your recruitment marketing needs all in one centralized solution including Real-Time Recruitment Metrics, Job Ad Distribution (job boards, social networks, SEM, email & SMS campaigns), Recruitment Opt-In Database, Recruitment CRM, Web Commercials / Micro-sites and Resume Sourcing services.