Recruitment Marketing Articles of the Week 8/14/10 – 8/20/10

Originally posted on the SmashFly Recruitment Marketing Blog.

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing. This week’s topics include 5 things recruiters need to stop doing, fundamental shifts in our workplaces, on whether a boost in spending could fuel jobs, Facebook Places launch and Twifficiency.

Here are the articles that interested us this week (in no particular order), enjoy!:

5 Things Recruiters Should Stop Doing by Linda Brenner (@DesignsOnTalent)(@ERE_net)

Great piece with some helpful tips on improving your recruiting. I particularly agree with “Working Outside Your ATS” section.

Six Fundamental Shifts in the Way We Work by John Hagel III and John Seeley Brown (@JHagel) (@HarvardBiz)

Nice article on important shifts happening in our workplaces. I think the “Dilbert Paradox” is particularly important because you not only have to get the right people on the bus but you need to provide them with the training to succeed.

Companies are boosting their spending: Could jobs be next? by Paul Davidson (@USAToday)

Encouraging article on how trends in company spending increases may signal hiring growth.

Field Guide to Facebook Places by Jolie O’Dell (@JolieOdell) (@Mashhable)

Curious Case of the Facebook Places Logo by Alana Marie (@amedmunds)

The big news this week is the launch of Facebook Places which is said to be a Foursquare (not to mention Godwalla) killer. Here’s a guide to using Places as well as a curious choice by Facebook on their logo (FourSquare shout-out anyone?)

Twifficiency by James Cunningham: Better Than a College Diploma by Steven James Snyder (@TheSnydes) courtesy of Omowale Casselle (@mysensay)

If you hang out on Twitter, you must have seen plenty of Twifficiency posts in your feed. Here’s the story behind a simple idea that turned into a short-lived social media sensation.

Hope you enjoy the list. If you have any articles I should add to the list feel free to add them to the comments or send me an email at or follow us on Twitter @smashfly.

About the Author: Chris is the Marketing Analyst for SmashFly Technologies. SmashFly is the provider of the first recruitment marketing platform called WildFire that enables companies and staffing firms to easily distribute and more importantly measure the performance of their recruiting efforts online.

The WildFire recruitment marketing platform offers every tool you need for your recruitment marketing needs all in one centralized solution including Real-Time Recruitment Metrics, Job Ad Distribution (job boards, social networks, SEM, email & SMS campaigns), Recruitment Opt-In Database, Recruitment CRM, Web Commercials / Micro-sites and Resume Sourcing services.

Views: 41

Comment by Paul Alfred on August 20, 2010 at 4:31pm
Hi Chris ... I am a big foursquare fan ... I hope Facebook does not kill them off ..

Comment by Chris Brablc on August 20, 2010 at 6:49pm
Yeah, that's the big question with the new Facebook Places launch. I'm interested to see what new features FourSquare adds, as well as what they do with the Facebook Places API.

I think there is room for both of them and I think mayorship and badges for current users provides FourSquare some time to continue to be a big hit with current users. My only question is how it will affect their acquisition of new users. Everyone's on Facebook and if I can just check in (and get badges) there, will I download another app to do something similar?

It will be interesting to see how everything plays out, but I definitely think that Facebook threw down the gauntlet with the Places logo.

P.S. I also use another LBG called SCVNGR that I like. It's based on challenges and rewards so if you like FourSquare you may want to check it out.
Comment by Paul Alfred on August 21, 2010 at 4:56pm
I will ... check those out ... Have a good weekend ... Like your Online Marketing Strategy with respect to how you position your Employer .... Great work ... !


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