Recruitment Marketing Articles of the Week (7.3.10 to 7.9.10)

Originally posted on the SmashFly Recruitment Marketing Blog.

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing. This week’s topics include Facebook Fan Value, Strong Employer Brands and Social Recruiting, Employee Engagement and some great Employee Recognition examples.

Here are the articles that interested us this week (in no particular order), enjoy!:

What is the Value of a Facebook Fan? Zero! by Augie Ray (@AugieRay)

Nice candid post on the importance of creating value among your Facebook Fans! I agree they aren’t intrinsically worth anything unless you can find ways to extract their value.

Strong Employment Brands will rule Social Recruiting by Omwale Casselle (@mysensay)

Great piece on the crucial elements necessary for creating a strong employment brand and how social recruiting will be integral to these brands.

Practical Ways to Address Employee Engagement by Trish McFarlance (@TrishMcFarlane)

Current and Past Employees are your best advocates when trying to recruit top talent. Trish wrote a great post about some great ways to get employees engaged in our company. Also, totally agree that retaining the RIGHT employees is key.

The World’s Worst Employee Recognition Program: This Take’s the Cake by Marisa Keegan (@MarisaKeegan)

Nice post on the Cake Boss’s horrible Employee of the Month recognition program with some great examples of companies that have implemented great ones.

Hope you enjoy the list. If you have any articles I should add to the list feel free to add them to the comments or send me an email at

About the Author: Chris is the Marketing Analyst for SmashFly Technologies. SmashFly is the provider of the first recruitment marketing platform called WildFire that enables companies and staffing firms to easily distribute and more importantly measure the performance of their recruiting efforts online.

The WildFire recruitment marketing platform offers every tool you need for your recruitment marketing needs all in one centralized solution including Real-Time Recruitment Metrics, Job Ad Distribution (job boards, social networks, SEM, email & SMS campaigns), Recruitment Opt-In Database, Recruitment CRM, Web Commercials / Micro-sites and Resume Sourcing services.

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