Judith Blair, MD of PCR Recruitment, will be once again attending the Silicon Milkroundabout. She shares why this event is so important to the tech start-up industry and what 2013 has in store.

Silicon Milkroundabout is a London job fair aimed at tech start-ups and the talent pool looking for employment in this fast growing sector. Set up by a team of creatives initially as a pub event, the fair is now a massive social and business event for the start-up community in London. More than 100 companies will be present at the 2013 event, ready to interact with talented young professionals looking for a job - or just to embrace the opportunity to share their accomplishments and ideas with like-minded people.

Silicon Milkroundabout covers all the hot digital industry niches, such as e-commerce, mobile, gaming and more. The event is one big and fun job interview for those looking to work in this sector. Everyone with a foot in the door in the tech start up world is attending, from big companies backed by affluent financiers to small, golden idea driven start-ups. Plus they're all hiring, or at least looking to build a good contact base. At the other end, talented designers, project managers, programmers and creatives can get a very clear image of the current climate in the industry and possibly land a dream job.

Companies need these events in order to find the next batch of talented employees and keep up do date with what's happening on the market. In a highly volatile industry, where innovation is measured in daily breakthroughs, being on top of trends is essential. There's nothing worse than lagging behind the competition, and events such as Silicon Milkroundabout are great for making sense of the market.

As any recruitment agency knows, good talent is hard to find. Truly talented future employees for the digital sector are hard to find. In the current ever changing professional and cultural landscape, the professionals worth fighting for are those able to wrangle multiple technologies, deal with stakeholders at all levels, be willing to manage projects and work in global teams. Of course, London is the best place in the world to scout for talent of the highest calibre, and events like Silicon Milkroundabout give smaller companies a chance to compete for top notch talent with City multinationals and banks. While big companies can offer better salary packages, start ups more than make up for it in enthusiasm, prospects and the opportunity to get involved in a business from minute one.

Digital media is a big part of the fair, both in terms of the companies present and the talent looking for possible professional avenues. There is always a very high demand for breakthrough services and companies, but also cutting edge professionals capable of working in client services, as producers or project managers. The technologies that are being used in this sector are evolving very rapidly, emphasising the need for employees able to hit the ground running. With social media and multimedia content being ever present across the consumer spectrum, jobs in digital media are not confined only to entertainment providers, but also retailers and other brands willing to build their presence online.

Just as everyone expects, the 2013 edition of Silicone Milkroundabout will be the best chance for everyone to strike new deals, find talent or job opportunities.