How do you sell the use of social media in your company if the powers that be are afraid of using it or don't understand it? Jessica Merrell aptly said "Social Media has a PR problem" in our session at HRevolution 2010 in Chicago. And it's true.

Use different terms when building a business case for using social tools for business development, branding, or talent attraction. Talk about building referral networks and resource networks. The tools will just be a means to that end.

Big thanks to the HRevolution team for having me at this really great event. I loved meeting everyone and look forward to the next time we meet and collaborating with you in the meantime. Thanks also to the Monster.com team, Pinstripe HR, and Catalyst Ranch for sponsoring and hosting.

Happy Mothers Day!

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