Social Recruiting =creativity or failing!!

In the advent of social media and social recruiting we need to learn how to be more creative with our job descriptions, advertising and how we communicate with perspective candidates/connections. We need to be creative, and find different exciting ways to get their attention. We need to understand that we need to be social and make sure it is not about what the they can do for us, but what we can do for the candidate/connection. We need to lead with, what we can do for them in a creative way that differentiates us from everyone else. That is the key to social recruiting. Creativity and showing the perspective candidate/connection what we can do for them. Do this or you will fail, it is that simple.