So this is the 2nd presentation of the conference. Titled “Sourcing for Diversity: one recruiter’s Journey” by Johnny Campbell. Johnny begins talking about Unconscious Bias. He talks about System 1 or automatic response, and system 2. System 1 sees patterns and defaults these patterns to rules. He talks about how we can leverage this desire to find patterns.

Johnny then goes into diversity starting with gender and ways to identify gender.

Typically, we are sourcing for Women

• Women’s interest groups

• Women’s colleges

• Sororities

• “Female” phrases

• Names

Method 1: Female Groups

• Women in Tech

• Girl Coders

• WomenWhoCode.com

• WomenInTechnology.com

• Geek Girls Carrots

• STEMWomen

• Girls Get IT

Method 2: Women’s Colleges

("Agnes Scott College" OR "Alverno College" OR "Barnard College" OR “Bay Path College" OR "Bennett College" OR "Brenau University" OR "Brescia University College" OR "Bryn Mawr College" OR "Carlow College" OR "Cedar Crest College" OR "Chatham University" OR "College of New Rochelle, The" OR "College of Saint Benedict" OR "College of Saint Elizabeth" OR "College of Saint Mary" OR "Columbia College" OR "Converse College" OR "Cottey College" OR "Douglass Residential College of Rutgers University" OR "Hollins University" OR "Judson College" OR "Mary Baldwin College" OR "Meredith College" OR "Midway College" OR "Mills College" OR "Moore College of Art & Design" OR "Mount Holyoke College" OR "Mount Mary College" OR "Mount St. Mary’s College" OR "Notre Dame of Maryland University" OR "Pine Manor College" OR "Russell Sage College" OR "St. Catherine University" OR "Saint Joseph

College" OR "Saint Mary-of-the-Woods College" OR "Saint Mary’s College" OR "Salem College" OR "Scripps College" OR "Simmons College" OR "Smith College" OR "Spelman College" OR "Stephens College" OR "Sweet Briar College" OR "Trinity Washington University" OR "Wellesley College" OR "Wesleyan College" OR "Wilson College" OR "Women’s College")

Method 3: Sorority Search:

("Alpha Chi Omega" OR "Alpha Delta Chi" OR "Alpha Delta Pi" OR "Alpha Epsilon Omega" OR "Alpha Epsilon Phi" OR "Alpha

Gamma Delta" OR "Alpha Kappa Alpha" OR "alpha Kappa Delta Phi" OR "Alpha Phi Gamma" OR "Alpha Phi" OR "Alpha Pi

Omega" OR "Alpha Pi Sigma" OR "Alpha Rho Lambda" OR "Alpha Sigma Alpha" OR "Alpha Sigma Kappa" OR "Alpha Sigma

Omega" OR "Alpha Sigma Rho" OR "Alpha Sigma Tau" OR "Alpha Xi Delta" OR "Ceres" OR "Chi Omega" OR "Chi Upsilon

Sigma" OR "Delta Chi Lambda" OR "Delta Delta Delta" OR "Delta Gamma" OR "Delta Gamma Pi" OR "Delta Kappa Delta" OR

"Delta Phi Epsilon" OR "Delta Phi Lambda" OR "Delta Phi Mu" OR "Delta Phi Omega" OR "Delta Psi Delta" OR "Delta Sigma

Chi" OR "Delta Sigma Theta" OR "Delta Tau Lambda" OR "Delta Xi Nu" OR "Delta Xi Phi" OR "Delta Zeta" OR "Gamma Alpha

Omega" OR "Gamma Eta" OR "Gamma Phi Beta" OR "Gamma Phi Omega" OR "Gamma Rho Lambda" OR "Gamma Sigma

Sigma" OR "Kappa Alpha Theta" OR "Kappa Beta Gamma" OR "Kappa Delta Chi" OR "Kappa Delta Phi" OR "Kappa Delta" OR

"Kappa Kappa Gamma" OR "Kappa Phi Gamma" OR "Kappa Phi Lambda" OR "Kappa Phi Zeta" OR "Lambda Pi Chi" OR

"Lambda Pi Upsilon" OR "Lambda Psi Delta" OR "Lambda Tau Omega" OR "Lambda Theta Alpha" OR "Lambda Theta Nu"

OR "Mu Sigma Upsilon" OR "Omega Phi Beta" OR "Omega Phi Chi" OR "Phi Beta Chi" OR "Phi Mu" OR "Phi Sigma Rho" OR

"Phi Sigma Sigma" OR "Pi Beta Phi" OR "Pi Lambda Chi" OR "Sigma Alpha Epsilon Pi" OR "Sigma Alpha Iota" OR "Sigma

Delta Tau" OR "Sigma Gamma Rho" OR "Sigma Iota Alpha" OR "Sigma Kappa" OR "Sigma Lambda Alpha" OR "Sigma

Lambda Gamma" OR "Sigma Lambda Upsilon" OR "Sigma Omega Nu" OR "Sigma Omega Phi" OR "Sigma Omicron Pi" OR

"Sigma Phi Kappa" OR "Sigma Phi Omega" OR "Sigma Pi Alpha" OR "Sigma Psi Zeta" OR "Sigma Sigma Rho" OR "Sigma

Sigma Sigma" OR "Tau Theta Pi" OR "Theta Nu Xi" OR "Theta Phi Alpha" OR "Zeta Phi Beta" OR "Zeta Tau Alpha")

Method 4: Female phrases

(she OR her OR hers OR girl OR girls OR women OR woman OR female)

Then we go into names, the best thing to do here is to search on the internet for female names.

The principles we showed for females can also apply to “Native Americans”, “African Americans” and Hispanic. That being:

• interest groups

• colleges

• Sororities or Fraternities

• phrases

• Names

You follow those targets and you will find your diverse candidates.

So this is the 2nd presentation of the conference. Titled “Sourcing for Diversity: one recruiter’s Journey” by Johnny Campbell. Johnny begins talking about Unconscious Bias. He talks about System 1 or automatic response, and system 2. System 1 sees patterns and defaults these patterns to rules. He talks about how we can leverage this desire to find patterns.

Johnny then goes into diversity staring with gender and ways to identify gender.

Typically, we are sourcing for Women

• Women’s interest groups

• Women’s colleges

• Sororities

• “Female” phrases

• Names

Method 1: Female Groups

• Women in Tech

• Girl Coders

• WomenWhoCode.com

• WomenInTechnology.com

• Geek Girls Carrots

• STEMWomen

• Girls Get IT

Method 2: Women’s Colleges

("Agnes Scott College" OR "Alverno College" OR "Barnard College" OR “Bay Path College" OR "Bennett College" OR "Brenau University" OR "Brescia University College" OR "Bryn Mawr College" OR "Carlow College" OR "Cedar Crest College" OR "Chatham University" OR "College of New Rochelle, The" OR "College of Saint Benedict" OR "College of Saint Elizabeth" OR "College of Saint Mary" OR "Columbia College" OR "Converse College" OR "Cottey College" OR "Douglass Residential College of Rutgers University" OR "Hollins University" OR "Judson College" OR "Mary Baldwin College" OR "Meredith College" OR "Midway College" OR "Mills College" OR "Moore College of Art & Design" OR "Mount Holyoke College" OR "Mount Mary College" OR "Mount St. Mary’s College" OR "Notre Dame of Maryland University" OR "Pine Manor College" OR "Russell Sage College" OR "St. Catherine University" OR "Saint Joseph

College" OR "Saint Mary-of-the-Woods College" OR "Saint Mary’s College" OR "Salem College" OR "Scripps College" OR "Simmons College" OR "Smith College" OR "Spelman College" OR "Stephens College" OR "Sweet Briar College" OR "Trinity Washington University" OR "Wellesley College" OR "Wesleyan College" OR "Wilson College" OR "Women’s College")

Method 3: Sorority Search:

("Alpha Chi Omega" OR "Alpha Delta Chi" OR "Alpha Delta Pi" OR "Alpha Epsilon Omega" OR "Alpha Epsilon Phi" OR "Alpha

Gamma Delta" OR "Alpha Kappa Alpha" OR "alpha Kappa Delta Phi" OR "Alpha Phi Gamma" OR "Alpha Phi" OR "Alpha Pi

Omega" OR "Alpha Pi Sigma" OR "Alpha Rho Lambda" OR "Alpha Sigma Alpha" OR "Alpha Sigma Kappa" OR "Alpha Sigma

Omega" OR "Alpha Sigma Rho" OR "Alpha Sigma Tau" OR "Alpha Xi Delta" OR "Ceres" OR "Chi Omega" OR "Chi Upsilon

Sigma" OR "Delta Chi Lambda" OR "Delta Delta Delta" OR "Delta Gamma" OR "Delta Gamma Pi" OR "Delta Kappa Delta" OR

"Delta Phi Epsilon" OR "Delta Phi Lambda" OR "Delta Phi Mu" OR "Delta Phi Omega" OR "Delta Psi Delta" OR "Delta Sigma

Chi" OR "Delta Sigma Theta" OR "Delta Tau Lambda" OR "Delta Xi Nu" OR "Delta Xi Phi" OR "Delta Zeta" OR "Gamma Alpha

Omega" OR "Gamma Eta" OR "Gamma Phi Beta" OR "Gamma Phi Omega" OR "Gamma Rho Lambda" OR "Gamma Sigma

Sigma" OR "Kappa Alpha Theta" OR "Kappa Beta Gamma" OR "Kappa Delta Chi" OR "Kappa Delta Phi" OR "Kappa Delta" OR

"Kappa Kappa Gamma" OR "Kappa Phi Gamma" OR "Kappa Phi Lambda" OR "Kappa Phi Zeta" OR "Lambda Pi Chi" OR

"Lambda Pi Upsilon" OR "Lambda Psi Delta" OR "Lambda Tau Omega" OR "Lambda Theta Alpha" OR "Lambda Theta Nu"

OR "Mu Sigma Upsilon" OR "Omega Phi Beta" OR "Omega Phi Chi" OR "Phi Beta Chi" OR "Phi Mu" OR "Phi Sigma Rho" OR

"Phi Sigma Sigma" OR "Pi Beta Phi" OR "Pi Lambda Chi" OR "Sigma Alpha Epsilon Pi" OR "Sigma Alpha Iota" OR "Sigma

Delta Tau" OR "Sigma Gamma Rho" OR "Sigma Iota Alpha" OR "Sigma Kappa" OR "Sigma Lambda Alpha" OR "Sigma

Lambda Gamma" OR "Sigma Lambda Upsilon" OR "Sigma Omega Nu" OR "Sigma Omega Phi" OR "Sigma Omicron Pi" OR

"Sigma Phi Kappa" OR "Sigma Phi Omega" OR "Sigma Pi Alpha" OR "Sigma Psi Zeta" OR "Sigma Sigma Rho" OR "Sigma

Sigma Sigma" OR "Tau Theta Pi" OR "Theta Nu Xi" OR "Theta Phi Alpha" OR "Zeta Phi Beta" OR "Zeta Tau Alpha")

Method 4: Female phrases

(she OR her OR hers OR girl OR girls OR women OR woman OR female)

Then we go into names, the best thing to do here is to search on the internet for female names.

The principles we showed for females can also apply to “Native Americans”, “African Americans” and Hispanic. That being:

• interest groups

• colleges

• Sororities or Fraternities

• phrases

• Names

You follow those targets and you will find your diverse candidates.