Fans were surely pleased, engaged, and even surprised during the Super Bowl. I refer not to the game itself, which was a stunning upset, but the much anticipated commercials. Millions of tweets, texts, emails, and Snapchats provided an ongoing commentary on these carefully crafted sales pitches. All this excitement focused on companies wanting us to part with our money in trade for their products and services. Shows what a compelling approach can do to create a buzz, name recognition, and increased sales.

Sales and marketing by your company must also grab attention to break through all of the competitive noise. No, this does not mean you have to hire the Muppets, recruit Stephen Colbert to use his quirky humor, or get David Beckham to stand by your logo in his briefs. It does require consistently finding ways to stand out in the eyes and minds of buyers while remaining top of mind for when they are ready to buy.

Are buyers talking positively to one another about your sales and marketing message and methods? Probably not. This is your next opportunity to up your game.

Ready to Stand Out?

Are buyers clamoring to buy from you, seeming almost inspired to buy? Or are many of your sales efforts met with resistance, roadblocks, and even, at times, derision? The Inspired Sale will show you how to engage Sales Flow to create opportunities where buyers feel a compelling need to buy and buy from you. Learn more

Views: 92

Comment by Matt Charney on February 3, 2014 at 1:20pm

Scott - have you actually inspired any sales with your super spam?

Comment by Scott Wintrip on February 3, 2014 at 1:28pm


At last check, the only Spam I have is the 12 year old can in my pantry. Only thing I think that would inspire is food poisoning.

Comment by Matt Charney on February 3, 2014 at 1:37pm

Scott: Nice.

Comment by Amy Ala Miller on February 3, 2014 at 3:55pm

am I the only one who thought the commercials were just so-so? I liked Tebow, but the rest were just meh. That's the problem with setting super high expectations - we as consumers have been conditioned over the years to expect these epic commercial moments, and lately they've been a little flat.


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