News flash –word of mouth marketing about HR isn’t so good. Most people don’t know what you do or why you do it, especially your marketing team. They have no idea just how much your jobs align. (Lucky for you, we won’t tell them if you didn’t know either).
Think about it. Your recruiting process - when it’s boiled down to its most basic elements - looks a little bit like this: find, qualify, then convert candidates. Marketing, on the other hand, is looking to find, qualify and convert leads. But when was the last time you talked to someone in the marketing department when you didn’t have a req for their team? I bet some of you have never sat down with your marketing team. If you have, I’d bet you didn’t get what you wanted out of that conversation for one fundamental difference.
You were talking about candidates. They were talking about leads. No one could figure out what's in it for them. That's not exactly motivating.
While there’s only a one-word difference, actually applying it to your HR department would take a real shift in mindset. Heck, it’s probably going to take a shift in mindset just to get marketing and HR to finally sit down at the hypothetical table. But it’s well past due. And don't start with the budget excuses, you don’t have to be one of the Starbuck’s or Zappo’s of the industry to change how you do things. You just need to know how.
In this free short podcast, Matt Charney, Managing Editor of RecruitingDaily sat down with Dan Fogel Director of Digital Content Strategy from HCI to talk about the basics you need to know to start this shift, ideas for working with your marketing team and more.