The recruiting industry is no different than any other in that now more than ever it exists largely within a virtual environment. Consider the variety of resources you access daily to assist in your recruiting efforts, whether it is email, social media or other digital services. Your business undoubtedly relies greatly on a variety of digital platforms. While some may be reluctant to accept this transition, history is already littered with examples of once thriving businesses that are failing or have already failed due to their inability to adapt. Consider the collapse of Blockbuster in the wake of Netflix, or the number of brick-and-mortar businesses that have died on the vine in the shadow of Amazon. These defunct businesses serve as grim reminders that industries that fail to compete early and effectively on this digital landscape will find themselves starved for business in a drought left by their competitors.
What is a digital ecosystem and why should it be diverse?
A digital ecosystem is the network of virtual platforms and services that coexist to support a virtual habitat. The term ecosystem is not an arbitrary choice. In biology, the success of an ecosystem is largely reflected in that system’s diversity. Diversity provides a multitude of different organisms and microenvironments, which increase the probability of success of at least some of the aspects of said system. This logic applies almost impeccably with one’s digital presence. Having a variety of platforms on which to conduct business increases the odds of your success. While this does not mean to imply that each component of the ecosystem will thrive, the more components that are being utilized promote a greater chance of survival to the overall ecosystem.
The 6 components of your digital ecosystem
For a the digital ecosystem of a recruitment website to be completely functioning, there are 6 components that should be considered:
How to maximize your ecosystem
The importance of a dedicated web design firm that understands the unique demands of your industry is vital in getting the most out of your digital ecosystem. With your time being at a premium, a dedicated firm can take the most time-consuming elements of website management and transform them into what makes your website most effective. From initial design, which includes desktop and mobile versions, to the incorporation of applicant tracking systems and SEO, the aspects of website maintenance that cause many firms to stagnate can propel your virtual presence when developed and managed by a dedicated design company.
Adam is a copy writer, content specialist and editor with Recruiters Websites, a web design firm specializing in websites for the recruiting and staffing industry.