The Job Market Longtail

Chris Anderson's The Long Tail: Why the Future of Business is Selling Less of More describes how shifting technologies create opportunities for some businesses and ruin others. It turns out that when we have unlimited access to everything for nearly free we purchase more niche products and less blockbusters. How has the Long Tail influenced the job market?

New Employers
Amazon, Ebay, iTunes, Craigslist, Huffington Post, Netflix, Youtube: What do these companies have in common? They've created empires around new technologies and our insatiable desire for greater choice at a lower cost. Meanwhile newspapers, record labels and retailers that deny the trends and continue "business as usual" are threatened with extinction. The power has shifted along with employment opportunities.

Job Boards vs Classified Ads
'Duh! When was the last time you checked the classifieds for job postings? Job search and recruiting methods have moved online. Your professional profile consists of more than a resume: online portfolio, Twitter account, blog, postcasts, Youtube videos, Slideshare decks are all great ways to show what you've got.

Virtualization and Cloud Computing
People with virtualization and cloud computing skills are in big demand according to a recent posting on ReadWriteCloud:

The fastest growing skills are for virtualization, which is at about 2,000 ads, up 21% compared to last year. Cloud computing is showing popularity, too. Last year there were zero jobs posted.This year there are more than 300.

Large companies from a number of industries are hiring virtualization pros, showing the demand is not just from technology companies.

Flexible Work Arrangements
The beauty of cloud computing is that it makes it easier for you to work from remote locations like a home office, the airport or Starbucks. Virtual teams and virtual companies are becoming more common thanks to Google Docs and webcams.

Entrepreneurship
Even if you work for someone else's company it pays to think like an entrepreneur. If you want to be valuable to your employer be on the lookout for ways to improve processes, products and services. Businesses stay competivive by employing creative people who are willing to think for themselves.

Personal branding
The barriers to publishing a website, a blog or a book are crumbling fast. At the very least most people are micro-blogging via Twitter, LinkedIn or Facebook. These platforms are a great opportunity for you to build a professional network and a community. Many people are creating strong personal brands that showcase their skills and even pay the mortgage.

How has the Long Tail affected your career?