Scott Ginsberg's one of my fave peeps - every time I visit him (well, not personally, but his site), I get charged up.

His latest post has nothing to do with recruiting (at least not on the surface), but it's so good that I'm compelled to share.

The title is misleading. Once you read the article, you'll most likely be scratching your head and asking yourself a lot of questions.

I won't spoil the fun by giving away the gist of the article, but YOU NEED to read it for yourself. Especially if you are in process of building something. And, really, aren't we all in the process of building something? A company....a homeowner's association....our own empire?!

Check out Scott's Nametag empire HERE.

Then read his "One Question" article HERE.

Then, come back and answer this question: What are you building?

I really would like to know.