by Travis Brown

It's easy to see social media as an overwhelming driver of irrelevant traffic. At least, it's easy to feel that way in many business sectors since it's often true. For recruiting, it can be even more difficult to grasp exactly how a social recruiting strategy might help.

Don't worry! These social statistics will help wrap our heads around what platforms your candidates are on and how they're using them.

Recruiting With Social Media

Recruiting via social media is now a must-have component of a successful recruiting strategy. Social networks are serious drivers of traffic, and this includes your prospective candidates.

The key to understanding the value of a social platform for recruiting is learning about how it can expand your reach laterally. It may not be your candidate that you reach directly, but rather your candidate's network. As they say, sharing is caring, and when you have a friend that's looking for a job, you tend to share.

The other key is understanding the what, where, and how of each platform:

• What they expect to see
• Where they expect to see it
• How they expect to see it

Read the rest of the post, including a breakdown of recruiting by social channel, here!