Originally posted on the SmashFly Recruitment Marketing Blog.
I won't lie, I'm in love with Recruiting Metrics! I'm totally enamored with them! I love the way they look with a big "+" sign in front of them, I love the way they look on my computer dashboard and most importantly I love the knowledge they possess. Overall, recruiting metrics rock and I'd like to share with you my top 5 reasons why I love recruiting metrics. Here's the rundown we have so far:
Reason #1: Bargaining Power
The biggest and baddest (in a good way) reason to love recruiting metrics is bargaining power. When we talk about bargaining power we don't just mean negotiating with job boards / vendors (although that's an important part) but we also mean bargaining power within your organization in terms of funding and influence with decision-making. The more metrics, data and analysis you have at your disposal, the more control you'll have in the conversations and discussions you have on a daily basis and more influence you'll have over the decisions that are ultimately made.
In recruiting, the bargaining power provided by metrics can be utilized in a variety of ways. Here are the situations that we've seen where this bargaining power has helped companies and recruiting departments:
Metrics are a great persuasion tool and are essential in all negotiations you have outside and inside your organization. Collect the right recruitment marketing metrics and bring them to whatever meeting you go to. Let others know your arguments in those situations and make sure to defend your arguments with these metrics. It will make your arguments more convincing and give you true BARGAINING POWER!
About the Author: Chris is a Marketing Analyst for SmashFly Technologies. SmashFly provides the first recruitment marketing platform called WildFire that enables companies and staffing firms to easily launch and more important measure the performance of their recruiting efforts online.
The WildFire recruitment marketing platform offers every tool you need for your recruitment marketing needs all in one solution including Job Ad Distribution, Social Networking Delivery, Recruitment Opt-In Database, Recruitment CRM, Web Commercials / Micro-sites and Resume Sourcing services.