There are plenty of reasons a particular job ad may not work well. Sometimes these mistakes are tough to recognize and even harder to learn to avoid.

Here are seven mistakes that can cause an ad to provide less bang for the buck than desired:

1. Not writing good ad copy

The key to writing good ad copy is to grab the job seeker’s attention, give enough details about the position to make it clear what the candidate will be doing, keep job requirements brief, outline what makes the position and/or company special, make sure the ad is keyword rich, and make the application process simple. Click here to read more.



Article by, Thomas Torresson

Article courtesy of the Recruiting Blogswap, a content exchange service sponsored by CollegeRecruiter.com, a leading site for college students looking for internships and recent graduates seeking entry-level jobs and other career opportunities.