Marketing is one of most frequently used word in business lexicon but perhaps not fully understood by the common man. Most people tend to confuse it with sales or think it is a superlative function of selling. Marketing is at the core of success of any product or that of the company that produces it. Sometimes it is said even an average product can be sold by intelligent marketing management. It is not the product that matters but how you sell it which underlines the importance of this core department in any firm. For that matter in many leading organisations, it is not the technical or administrative people who get chosen for top positions of Managing Director/Chief Executive Officer (CEO) and become part of the board.

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