Social Media has become the new hub for posting job opportunities and attracting potential candidates, including those who weren’t necessarily “searching”. I don’t believe we will ever get away from the core of finding the hidden gems of job/career opportunities, it has been and will always been a world where who you know or who knows you - puts you in the lead. But now it has grown, social media has expand this “who you know, and who knows you” rule of engagement; there is now another level, the how you know them – meaning through what avenue...

Welcome to the world of Facebook and Twitter-land! In today’s world where many things are about “timing”, what better than to get your opportunities out amongst millions within a click of the button. According to a recent news article, Lucia Mancuso, President of The Blog Studio in Toronto was quoted as saying, “I hire all my staff through Twitter.” So how does this tie into the age old “it’s who you know, that helps land you that job”? Well, welcome to the “who you know and who knows you connection” across the limitless universe of the internet. Now instead of the phone calls between connections, it’s as easy as a Tweet! Try comparing the time it would take to call all your connections and contacts versus being able to Tweet a request for a recommendation on who would be a great hire for your newest opening.

It seems that we are moving away from what was once a cold calling approach to securing job opportunities and are moving towards the social media wave of recommendations.

How many of you have secured a job opportunity thanks to social media, or a social media recommendation?