I recently read a great post about Mary Meeker and her prediction about Mobile Advertising
Mary Meeker was once known as the ‘Queen of the Net’, her predictions are often scarily accurate – she is gifted with truly understanding how technology and the desires of the people fit together!
Meeker’s recent internet presentation on ‘Top Mobile Internet Trends’ made some very insightful predictions about mobile advertising (you can see her presentation here it is great!).
Look out – here comes mobile advertising
In short however, Meeker discusses the youth of Mobile Advertising, the efficacy of mobile ads vs other media and the imbalance of the amount of advertising there compared with the amount of time we spend online - in fact Meeker’s last slide with bar charts is a clever depiction to explain the discrepancy.
Don’t hold your breath
Those who rebut her sight the slowness in the take off of internet advertising (ie: it has been available for over 10 years, but still only small companies and spammers seem to utilise online advertising).
Who’s paving the way
Companies like Groupon & LivingSocial may indeed be paving the way and changes to Twitter and Facebook seem to be increasing momentum to online advertising starting to play in the serious league.
One think those who predict online advertising is about to skyrocket and those who argue this happening both agree on is that we live in a world of increasing overwhelm. There is SO MUCH information now available to us that the way to get smart is to ensure that YOUR market is seeing you. That you can capture the attention of the demographics and psychographics that matter, those that want what you have to offer!
Why does all of this matter for job seekers and advertisers
That is one EASY question to answer – this all matters because:
Along with these increases the amount of information we are accessing is becoming more specific.
Simply look at the largest job board in Australia – there is just WAY too much information going on. Advertisers can have their brand new vacancy up to 12 pages in within 4 hours of the ad being placed. How many pages do jobseekers tend to go when looking?? Approximately 4, before they report overwhelm and lack of ability to discriminate clearly between different positions.
The solution is simple – offer your target audience a way to access exactly what they want, WITHOUT having to sift through all of the noise. JobEzy offers this by simply allowing our advertisers and job seekers to plug in their job categories and location. Then we push the job alert to the interested seeker and better still allow them to respond via their mobile to apply for the position!
Check out how simple it is to use our services! http://www.jobezy.com.au/