Three stores on the main street in town stood side by side. They all sold the same type of merchandise. One day the owner of the store at one end put up this sign:

ROCK BOTTOM PRICES

This prompted the storekeeper at the other end to hang a sign reading:

LOWEST PRICES IN TOWN

The owner of the store in the middle was thrown by these aggressive manoeuvres until he had a bright idea. He put up his own sign, which proclaimed:

MAIN ENTRANCE

You have to find ways to write "Main Entrance" on your business.

Ric Willmot
Strategist to the Professions
www.ExecutiveWisdom.com
www.RicWillmot.com