Despite rising unemployment, employers and staffing firms continue to place an increasing volume of job ads for marketing positions each month, making it one of the most difficult jobs to recruit for.  In May, more than 24,000 new ads were posted, the highest volume in the past 4 years. Although slightly down, more than 23,000 ads were placed in June, still representing a 23% increase from 2010.  According to the Hiring Scale™, there are approximately 6 potential candidates in the national workforce for every new job ad posted during June.  Some areas will experience even more difficult conditions than the average.  For example, the New York metro area experienced the highest hiring demand in June and averages 5 potential candidates per open position.

Hiring Scale for Marketing Managers – New York, NY vs. US Average

Source: WANTED Analytics

 

As of June 30, more than 2,200 job ads for marketers in the US were still active after 60 days.  As these positions remain unfilled, recruiters will need to keep job ads online longer and spend more time recruiting potential candidates.  Recruiters will also need to compete fiercely to attract candidates for these openings.

Ad Age for Marketing Managers

Source: WANTED Analytics

 

There are a large number of other companies looking to fill this same type of position (more than 6,700). Not only are there more than 6,700 companies looking for this same position, most are looking to fill multiple positions. For example, Microsoft, Verizon and AT&T each have more than 300 Marketing Manager active job ads.

Companies Currently Hiring Marketing Managers

Source: WANTED Analytics

 

Hiring demand for Marketers is increasing across the US.  Of the below top ten areas, Atlanta has seen the greatest year-over-year growth at more than 48%.  The West Coast is also seeing drastic increases and is likely to experience difficult recruiting conditions – San Francisco, Los Angeles, San Jose and Seattle all appear in the top 10 list with double-digit increases.

Top 10 Metro Areas with Highest Volume of Online Job Ads in June 2011

Source: WANTED Analytics

 

Marketers are one of the few positions that are seeing more demand now than before we entered the recession in 2008. However, this talent shortage is not expected to end. In fact, the BLS projects hiring demand to continue at an annual average increas... through 2018.

Hiring Demand for Marketing Managers – 4 Years

Source: WANTED Analytics

 

Recruiters that are experiencing difficulties with sourcing talent may want to look at some companies that have hired in the past for this position in their area.  For example, below is a sample of are 11,000 employers in the New York area that have filled Marketing Manager jobs within the past 5 years.

Companies that Previously Hired Marketing Managers

Source: WANTED Analytics

 

How does your city compare to national recruiting conditions for Marketing Managers?  Find out with the Hiring Scale.