Barely a day goes by without the word 'culture' featuring heavily in my conversations. It’s become a sort of catch-all phrase and having a ‘great’ one is something lots of agencies can be fiercely proud and protective of - and rightly so. It's also a great get-out-jail-free card when it comes to delivering negative interview feedback; "they're good but we don't feel like they fit our…

So in the course of any one day I get a stack of emails from people that seemingly have no idea how/why to apply for a role in the creative industry.

Normally it’s cool, I’m polite and reply with a, “thanks but no thanks…” sort of thing, trying to offer a piece of advice where and when I can. But occasionally, towards the end of a long day, I don’t. And I write something like this:

“Dear *****…

After a frustrating couple of months I’ve found myself asking this question on a more regular basis. Of course I already know the short answer….no, it doesn’t. What we do is definitely not rocket science and everyone knows what *astronomical fees we charge! (*no pun intended) But if you’ll permit me to continue, I’m going to try and explain why we’re here and why, when you find a good one, they can make your life easier and maybe even save you a few quid.

These days…

It’s that time of year again, the sun’s beginning to shine, the sound of ice cream vans is filling the streets and I’ve started getting into planting herbs again!

Yes, graduate season is under way and hundreds of design students are emerging from their 3 year old cocoons ready and eager to join the “real” world and begin an exciting and glamorous career as a creative

(shhh… don’t tell them!).

But where to start? There’s loads of you and we all…