Nina Cresswell
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  • White Horse
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Nina Cresswell's Blog

Generation Z: How The New Millennials Will Change Your Recruitment Strategy

In the same way baby boomers looked upon Generation X with raised eyebrows and slightly aghast mouths, recruiters are now looking to Generation Z - the cohort born from the mid-1990s to now - with the same curiously baffled expressions.

But we’re going to have to start hiking up the…


Posted on January 14, 2016 at 6:30am

Why HR & marketing should join forces to attract staff

Bagels and holes. Hugs and kisses. Tom and Jerry.

It appears there’s a new force in the world of powerful twosomes - a yin and yang so perfect, you’ll be surprised you’ve not thought of it already.

The pair in question is human resources and marketing. Both departments tend to be siloed - with…


Posted on November 25, 2015 at 8:00am

Five things Breaking Bad can teach you about recruitment

The recruitment industry and hit American TV series Breaking Bad aren’t, perhaps natural bedfellows.

The latter is, of course, a hard-hitting drama about an ordinary chemistry teacher whose life is turned upside down when he finds out he has cancer. He wants to…


Posted on July 29, 2015 at 8:43am — 1 Comment

Glassdoor grumps: are they really a fair reflection of a company?

Once upon a time, word of mouth and angry letter-writing were our top forms of expression when it came to outing a bad company to work for. Now, as our lives are increasingly led online, job review sites such as Glassdoor are making employers take greater care in the way they present themselves to potential staff. But are they 100% reliable?

For job seekers the site is a breath of fresh air; with a wealth of transparent reviews from…


Posted on February 19, 2015 at 9:49am

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