If you pay attention to some commentators on recruiting and human capital management, we’re at war.  No, I don’t mean the one in Afghanistan, or even the one against terror. I mean the War for Talent.

I s there anyone out there who, with me, sees this metaphor as tired and tastelessly inaccurate in today’s world, not to mention downright silly and…

Are practitioners of employer branding in this country too enamored of the market-centered metrics of packaged goods branding to see the strategic role that human capital branding can play in the talent environment of their organization? When you build an employer brand, rather than obsessing about market factors and what competitors for talent are promising potential recruits...why not focus first on the native culture of your workforce? Shouldn’t this be your organization's most authentic…