Mobile Marketing - Social Recruiting Summit 2009

Mobile Marketing for Recruitment session presented by Chris Hoyt (Associate Director of Talent Attraction at AT&T and of and Michael Marlatt (Recruitment Manager at Hewitt & Associates and of at the Social Recruiting Summit 2009 on Google's campus in Mt. View, CA.

(Interactive version of this presentation can be found here: )
(Slideshare version (and download) can be found here: )

Mobile marketing is the undisputed leader in mass media today and is the only method that can deliver more forms of targeted marketing than any other mass medium. Smart decision makers are forced to ask themselves whats keeping them from accepting the mobile platform as a method of attracting and recruiting talent.

Shattering myths that mobile marketing is simply spam, hype, or for the youth market, this interactive session brings evidence to the palm of your hand proving otherwise. Showing how simple a mobile recruitment campaign can be to implement and track the discussion will expand on much more than just the current buzz. More personal than traditional marketing and with measurable results that are more instant than any other form of print media mobile devices are a form of communication and recruitment that no company can afford to ignore.

Join the conversation and be part of the experience that will share methods that allow forward thinking companies to tap into a service that boasts over 138 million U.S. subscribers who are sending and receiving text messages at a rate of 2.5 billion a day.

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Location: Google, Mountain View, CA (Show Map)


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