Originally posted on the SmashFly Recruitment Marketing Blog.

One of the first and most important parts of a successful recruitment marketing strategy is deciding where and how you are going to market your job to prospective candidates. You have to decide what recruiting channels to utilize, what tools to use, the factors to use for success as well as the tone and language to use in your job advertisements. This part of the process is vastly underrated as it represents the first contact you have with any prospective candidates. So how do you make sure your job ad distribution is successful? Here are a few things to think about:

Technology: While it’s important to understand and decide the right recruiting channel mix for distribution, it makes no sense to waste valuable time and energy in actually distributing your jobs out to recruiting channels. That’s where technology comes in. There are a lot of great technology solutions out there that can help make it quick and easy for you to distribute your jobs to the recruiting channels that fit your strategy!

Your current strategy: Keep track of what recruiting channels are working (and not working) for you currently in terms of bringing in qualified candidates. You do this by collecting real-time recruitment metrics that show you who your best and worst performers are. Check these metrics weekly and fire the recruiting channels that are a waste of time and money!

Your Future Strategy: Are you keeping up to date with all the places your qualified candidates hang out? Make sure to keep up to date and try out new recruiting channels (referrals, social networks, niche job boards, etc.) that you think will work in your recruiting strategy. Utilize these new channels in new recruiting campaigns and make sure to collect metrics for them so that you can compare them versus your current channels. You may be surprised with what you see.

Don’t just be a machine that churns out job ads to the same half dozen recruiting channels. Think through your job ad distribution strategy and determine the best channels to utilize for your organization. And most importantly, measure the success of these channels in bringing in the top qualified candidates on a daily basis because as more things stay the same, more things change!

About the Author: Chris is the Marketing Analyst for SmashFly Technologies. SmashFly is the provider of the first recruitment marketing platform called WildFire that enables companies and staffing firms to easily distribute and more importantly measure the performance of their recruiting efforts online.