Will myImpact.org Revolutionize Hiring 'Corporate Socially Responsible' Talent?



Cross-posted to The Green Suits:

Last week, I had the distinct pleasure of meeting Chris Golden. He is the full-of-energy Millennial who co-founded and runs myImpact.org.

From the website:

 

"myImpact.org is an online platform for volunteers in national and community service programs. Our Twitter-based tool allows volunteers to record, share and track their impact.

We believe that ordinary citizens are doing extraordinary things to help solve local and national problems. myImpact.org seeks to be a resource for volunteers and service organizations by leveraging the power of new technology and social media.

 

From reading Morley Winograd's and Mike Hais' great new book, Millennial Momentum, we know that Millennials--those twenty-somethings now entering the workforce en masse--are true believers in social responsibility. In fact, Milllennials consider volunteerism as important as paid employment (if not more so). With so many Milllennials college graduates yet to connect with entry-level jobs, volunteerism (or skill-based volunteerism) becomes their pathway to developing essential work skills and living up to Triple Bottom Line thinking.

And what we know about this huge 90-million member cohort is this: THEY LOVE TO VOLUNTEER!

But will myImpact.org revolutionize the hiring of 'corporate social responsible' talent? Quite possibility.

For companies yet to embrace CSR, or to develop their own branded CSR initiatives, myImpact.org provides an easy-to-use platform to encourage employees to record, describe, and promote their own volunteerism. And myImpact.org is so beneficial and easy-to-use that major brands like Pepsi and Target have already signed on as sponsors. Here are myImpact.org's three steps:

 

  1. Record your impact after volunteering in your community.
  2. Share your impact with your social network.
  3. Track your impact over time in your myImpact profile.

 

We know that Millennials are going to change HOW we work in truly refreshing ways. And, their passion for volunteerism will help establish corporate social responsibility as a broadly accepted business value. We know that companies and organizations that support CSR will snag the best talent--The Green Suits--while those that don't may be left in the dust.

Please make your impact. Sign up with myImpact.org, today.

Views: 142

Comment by Tim Spagnola on October 11, 2011 at 10:51am
Dan - thanks for sharing this
Comment by Dan Smolen on October 12, 2011 at 4:54pm
Thanks, Tim!

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