One reason I find business so fascinating is the intrinsic ability to create something so unique and specific.

Enzo Ferrari created a company that sells and races absolutely mad expensive cars and carries enormous prestige. It didn't just "happen". He envisioned it, he planned it, he worked at it, and he enjoyed it. The same applies to every other great company. The inverse is true for the mentally handicapped companies.

Anyone who thinks great companies are a matter of "right time right place" fail to understand that companies - strengths and weaknesses - are corporate images of their founders.

What does your business say about you?