This simple trick will turn every HR professional into a great recruitment content writer!

How to write great recruitment content?

Are you a recruiter or an HR professional struggling to figure out how to write great recruitment content?

Are you thinking something like this:

• What should I write about? I’m not a writer!
• I don’t have time to create content…
• What is content anyway?

Don’t worry - we’ve got you covered! :)

In this article, you will learn a simple, but an awesome trick that will help you create great recruitment content.

A simple trick for writing great recruitment content

If job descriptions are the only piece of recruitment content you have ever written, you might be wondering where to start when it comes to recruitment content…

What should you write about?

You should write about the things that matter to candidates.

Depending on where they are on their candidate journey, candidates will be looking for different type of content.

Let's’ take a look at the main candidate's interests at different stages of their candidate journey and some great content ideas that reflect them:

1. Awareness

At this stage, candidates have just become aware of your employer brand.

You need to capture their attention and make your employer brand stand out.

Think along these content ideas:

• Top employer and best places to work awards, certification and recognition your company received
• Your company’s experts’ comments on the latest industry trends
• Your CEO’s inspiring story.      

2. Consideration

At this stage, candidates want to know more about your company as their potential employer.

You need to offer them content that highlights your employee value proposition.

Think along these content ideas:

• Interesting projects your team is working on
• Interview with your HR manager about the importance of the work-life balance
• Your employee's career path stories.
  

3. Interest

At this stage candidates are trying to figure out is your company the best choice for them.

To attract the right type of candidates, offer them content that showcases your company culture.

Think along these content ideas:

• Everyday office photos
• Employee testimonials
• Photos of your company events.
  

4. Application

At this stage, candidates have decided to start your application process.

Help them put by offering content that will guide them through it.

Think along these content ideas:

• Online game/quiz that matches candidates skills with open job positions
• Job descriptions
• Application process instructions.
  

5. Selection

At this stage candidates are are going through your selection process.

Help them out by offering content that will help them prepare for your interview.

Think along these content ideas:

• Interview tips and tricks from your HR team
• Interview with your recent hire on their candidate experience
• Your recruiters’ profiles.
  

6. Hire

At this point, you’ve selected the top candidates and they are becoming your new employees.

Create content that will help them prepare for their new role at your company.

Think along these content ideas:

• Onboarding package
• Employee handbook
• New employee welcome video

Now back to you...start writing!

Hopefully, these examples have given you some new ideas and you are now ready to create your own recruitment content! :)

Remember, the trick for writing great recruitment content is simple - simply follow candidates in their candidate journey.