As we all know, the recession has hit the recruiting industry especially hard. With fewer job listings and more competition, recruiting firms need to standout more than ever before.

Enter Recruiting Pods, a new service from Chris Russell and Peter Clayton, two veteran podcasters. The duo will produce & host customized podcasts for employment agencies, third party recruiters and executive search firms that allow them to take part in new media marketing. These on demand radio shows will appear in places like iTunes and each firm will get a plugin to play the shows on their website.

Agencies can now easily and inexpensively take advantage of the growth in the web 2.0 world of online marketing. “Podcasts have a threefold ad effectiveness increase over traditional online video and a sevenfold effectiveness increase over television,” according to a survey conducted by Podtrac in 2008," Clayton said. "When I started podcasting in 2005, nobody knew what I was talking about," he continued, "this year, eMarketer estimates there are 22 million internet users who download at least one podcast per month. This is radio TiVo."

Russell projects recruiters will use the service, for more than just promoting current positions they're trying to fill. "This is a great medium for recruiters to share their expertise, qualifications, specialties -- their unique value proposition.” A number of the recruiting shows will be cross promoted on career advice internet radio station JobRadio.fm, according to Russell.

Recruiting Pods will be managed by Peter Clayton. Peter is well known in the recruiting industry for Total Picture Radio, which frequents the topic of online employment trends, career management, and leadership development. His studio “connects to the world by telephone,” making the recording process simple and immediate.

Recruiting Pods can be reached on the web at RecruitingPods.com and by emailing sales@recruitingpods.com.